OBJECTIVE

Cruises International has an aim to take over 20,000 passengers on their cruise ships by the year 2020. To achieve this, they needed to increase their brand awareness and the awareness of their cruise lines on Social Media.

EXECUTION

To do this, we needed to create highly resonating content that is highly targeted. In order to reach Cruises International’s goal of 20,000 by 2020, we needed to increase the engagement rate to constantly remind the consumer of their presence, and present streamlined messaging to their fans that cruising is a memorable and affordable holiday option.

RESULT

Page Likes

Between the period of November 2017 and January 2018, the fans have increased by 9.3% (5,445 fans)

Page Awareness

The awareness of the page has increased by 198.1%

Page Engagement

Engagements have increased by 458.8%