- Increase sales.
As an unknown brand in South Africa, Danish Design needed a campaign to set it apart from its competitors by creating a defensible brand positioning and tone. Brand Cartel devised a strategy close to that understanding – #DareToBeDifferent. The campaign showcased the product offerings alongside powerful imagery that emphasised the captivating, diverse design elements of each watch.
The focus of the campaign was purely digital. Due to the arresting imagery used throughout the campaign, the consumer response which it evoked assigned a high value perception which directly translated to increased sales – with consumers requesting stockist info daily. With this measurable ROI, the Danish Design remains one of our most notable success stories.