The site was built in line with best user experience (UX) practices, making sure that anyone using the site can easily find what they are looking for with the least number of clicks possible. The user journey is strategic, every page is used to convince the website visitor to choose Mike’s with calls-to-action, pushing them to “Make a Reservation” directly with their local Mike’s Kitchen on almost every page.
The website was designed to communicate Mike’s Kitchen’s unique selling points; which encompasses great food and great times for the whole family. The site uses every opportunity to communicate these selling points with enticing food and lifestyle shots, while still keeping the experience uncluttered and user friendly.
The Brand Cartel exploited cutting edge functionality, meaning that the Mike’s Kitchen menu is not only built on top of a backdrop of mouth watering Mike’s food shots, but it is also interactive.