EXECUTION

A “win a makeover” campaign, in collaboration with the publication, rooi rose, was developed titled, The Royal Make-Over Campaign with Rosella and Rooi Rose, and obtained sponsors including the likes of exclusive brands such as;

  • Holster
  • Morgan Taylor
  • TIGI
  • Holiday Factory
  • Nu Health Food Cafe
  • Mercedes Benz, De Wit Motors
  • Dermalogica
  • MUD Make-up
  • SPANX
  • Jolie

OBJECTIVE

Rosella is a fashion empire with a profound focus on attention to detail, exceptionally high-quality and professionalism within the fashion industry across South Africa. With boutiques situated all over the country, Rosella’s history in fashion reads like a rags to riches tale of humble beginnings in the KwaZulu-Natal Midlands.

Rosella enlisted the help of the Brand Cartel to create a strong PR campaign designed to bolster sales and brand awareness, and thrust the brand into the media spotlight.

RESULT

This campaign received 400 entries, and reigned as one of rooi rose’s most successful competitions. The client, Rosella, received 2 double page spreads, and 1 full page spread from our media partner, rooi rose. They received social media posts on their Twitter and Facebook pages, as well as an editorial on their website.