2 top social media marketing trends in 2021

As a specialist PR and digital marketing agency in South Africa, we know there are two major things marketers need to take advantage of for their marketing strategy: SEO and Instagram Reels. 

  • Short-form video is everything right now. Instagram Reels can be 15 or 30 seconds long, so think of them as short-burst stories. Reels are awesome because you can add music and text to liven them up!
  • Instagram has become more search friendly. Now, if you search for a keyword in the search bar, relevant videos, profiles, and posts should populate. This is good news for social media marketers, as it’s another chance to extend reach on posts. As a leading South African PR and digital marketing agency, we advise to take advantage of this update by boosting SEO with captions that include relevant keywords that will help Instagram identify what’s being talked about in your post, boosting your visibility.


If you’re wondering how to create a successful social media marketing campaign, Brand Cartel is here to help professionally navigate the media world for your brand’s online presence, so get in touch.