When COVID-19 turned the global economy on its head, we used our expertise in marketing and saw a golden opportunity, and sold 3 million units of OmniProtect Aerosol Hand Sanitizer in the first six months.
We created OmniProtect, with our client aerosol company Omnisol. South Africa needed sanitizer (and lots of it!) and OmniProtect shot the competition out of the water, with our #SpraySafe campaign.
We had one goal: To turn something from nothing into the number-one selling product in Clicks. And through our marketing expertise, dogged determination and dedicated team, we exceeded our own expectations and those of the client!
How did we do this?
With a killer marketing strategy and execution excellence, we created a campaign that made OmniProtect a household name. We brought on Amanda du Pont and Siya Kolisi as brand ambassadors, because of their relatability and voice. These partnerships were in perfect alignment with the brand’s ethos because of what the celebrities stand for.
The #SpraySafe campaign is a full turnkey marketing solution, which included:
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