Bryanston Shopping Centre had a strong offline presence and community stronghold, but the traffic to their website was minimal. The centre needed to enter the digital age and target both new and old consumers through this medium, by creating a campaign to build online awareness, and drive traffic to their website.

We created a simple digital marketing strategy to target the current demographic. Our Google experts categorised the centre’s tenants by trading type/classification, and created Google digital advertising campaigns and artwork for each tenant according to their specific offerings.

Here’s what we did to create our successful Google digital advertising campaign for the centre:

• Designed Google display banners.
• Implemented important keyword searches.
• Set up remarketing banners to keep the brand top of mind with consumers who had already visited the website.
• Set up tenant display banners to push awareness of the offerings at the centre through moving images.
• Repositioned Bryanston Shopping Centre away from being called the “Checkers Centre” by creating awareness around the other tenants’ broad range of products and services through advertising on Google’s massive display and search engines.

Surpassing all original target objectives, the campaign was a huge success! Google Ads showed on devices within a 5km radius of the centre 7 364 758 times!