Bryanston Shopping Centre had a strong offline presence and community stronghold, but the traffic to their website was minimal. The centre needed to enter the digital age and target both new and old consumers through this medium, by creating a campaign to build online awareness, and drive traffic to their website.
We created a simple digital marketing strategy to target the current demographic. Our Google experts categorised the centre’s tenants by trading type/classification, and created Google digital advertising campaigns and artwork for each tenant according to their specific offerings.
Here’s what we did to create our successful Google digital advertising campaign for the centre:
Surpassing all original target objectives, the campaign was a huge success! Google Ads showed on devices within a 5km radius of the centre 7 364 758 times!
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