Who says you can’t increase sales on a conservative budget? Here’s how we used social media and a simple marketing campaign to boost online and in-store sales for CAT Watches.
As a direct result of The Brand Cartel efforts, CAT Watch’s Facebook page grew by 5 829 likes, and received an average of 70 likes per Facebook post. Our integrated marketing campaign consisted of social media and a press advertorial. Sales volumes increased by 15% in-store within the first four months.
With a strong brand presence internationally, we saw that CAT Watches simply needed correct targeting and considered design to attract a ready-market of South African men. Masculinity was at the forefront of the messaging and translated into the ideal of what it means to be a man.
Due to budget limitations, the concept for the digital marketing campaign was to create shareable content and target this content to a socially active audience. Once the respective social platforms were under Brand Cartel’s leadership, we designed creative elements and calibrated targeting to reach the exact CAT Watches consumer. This demographic was isolated as a masculine-affinitive market.
We generated daily content with a strong masculine appeal in aesthetic and brand language. Hundreds of requests for stockist details came in throngs via each respective platform’s interactive elements, and the impact on sales in-store and online was impressive.
The campaign did so well that CAT increased their budget to further leverage on the efficacy of our digital marketing campaign efforts!
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