We took over the digital marketing for 10 different shopping malls under Redefine Properties, with clever use of brand building to personify each space.
Until we descended upon Redefine’s mall conglomerate, the group ordinarily didn’t allow agencies to work on more than one mall at a time, because each mall had its own specific target market. Here’s how we proved we could:
By being disciplined about sticking to the different brand voices, we generated great digital marketing campaigns for each mall. We’re not scared to work on competing ones. Why? Because we know that no brand is the same.
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