As a full-service digital agency, we understand everything digital; but how does that translate through the lens of language and culture? 

The answer is quite simple! Here are our four tips on how we managed the Smile Telecoms brand in Nigeria, Uganda and Tanzania:

• Researching and understanding different markets before we launch our digital marketing campaigns. 
• Immersing our digital agency’s team in the nuances of a different country for a brand and knowing that there isn’t a cookie-cutter approach to marketing in different countries.
• Ensuring that we have an agency-wide understanding of words, phrases, cultural do’s and don’ts that translate from account management to community management.
• Open communications with our team and OpCo-based clients for ease of understanding and for ongoing agency team learning.

Running Smile Telecoms’ social media and digital marketing was easy for Brand Cartel. The big word is “understanding” and ensuring this through our agency and the people in it. If everyone understood the variety of markets as well as the brand, the flow of digital expertise was unabated.