As a full-service digital agency, we understand everything digital; but how does that translate through the lens of language and culture?
The answer is quite simple! Here are our four tips on how we managed the Smile Telecoms brand in Nigeria, Uganda and Tanzania:
Running Smile Telecoms’ social media and digital marketing was easy for Brand Cartel. The big word is “understanding” and ensuring this through our agency and the people in it. If everyone understood the variety of markets as well as the brand, the flow of digital expertise was unabated.
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