Campaign Overview:
Century Property Developments hosted the HomeShow in 2024 by engaging a consortium of architects, interior designers, and landscapers to construct six separate mansions from scratch at the award-winning Helderfontein Residential Estate in Dainfern. The HomeShow was used as an opportunity to showcase the latest in all things home and décor. The public was given the chance to see these mansions over two weekends and vote for their favourite.
Objectives:
(ranging from R1.8 million to over R3 million).
Tactics & Strategies:
Results & Impact:
This case study highlights how Century Property Developments creatively adapted their marketing strategy to engage a high-profile audience and achieve remarkable sales results, showcasing their innovation and appeal in the luxury property market.
THE BRAND CARTEL | FOR THE ART OF ADVERTISING | © 2022
You cannot copy content of this page
The new Protection of Personal Information (POPI) Act Regulations are effective from 1 July. This means we need your consent to receive our direct marketing material. No spam, we promise! When you opt in, you’ll receive our newsletters, latest articles, product and service promotional material and be the first to know about awesome competitions. You can learn more about how your personal information is processed by reading our Privacy Policy and managing your privacy settings. Privacy Policy.