3 TikTok trends advertising agencies should know and that marketing managers need to know in 2021

TikTok is the game changer on the social media scene since it was first launched in 2016 – over 2 billion app downloads prove it! As a leading South African PR agency, we know that it’s one of the most effective ways for businesses to reach and engage with buyers. If your marketing agency, PR company or Facebook business hasn’t started marketing on TikTok, now’s the time!  


1. Influencer marketing works
Not only has TikTok become a more popular platform for influencers, but PR companies and advertising agencies are also taking notes. Successful brands have a dedicated influencer marketing strategy with a team that focuses on just TikTok influencer marketing.


2. #BrandedHashtagChallenges
A hashtag challenge is when consumers are asked to carry out a particular task, record themselves doing it, and post it on social media with a hashtag your PR company or design agency has created. Take it from us, a Johannesburg-based PR and digital marketing agency, hashtag challenges have the potential to go viral, boost brand awareness. 


3. Video ads on TikTok

The latest reports show the number of marketing agencies, PR companies or Facebook businesses engaging in video marketing has increased from 61 percent in 2016 to 85% in 2020. To boost visibility for your brand and for a social media marketing strategy that works, get your video ads on TikTok. 


If you’re wondering what type of video marketing content to post, Brand Cartel is here to help professionally navigate the media world for your brand’s online presence, so get in touch.