3 tips for a digital social media strategy during the Covid-19 pandemic

How to keep your brand’s digital strategy thriving during Covid-19

Covid-19 has changed more digitally than just the meaning behind “Hope you’re staying well” at the start of an email. Digital brand strategies have had to completely alter how they operate in order to stay regulated and relevant during the current circumstances.

So how does a brand keep its marketing strategy effective during such a novel and stringent era? Here are 3 key points to keep a brand’s digital presence newsworthy and impactful during Covid-19:

Be sure to align with government regulation
Otherwise, your pages will be flagged by social platforms, making it difficult to boost content. Your brand will also be vulnerable to possible scandal and negative comments.

Continue creating consistent, quality content to stay top-of-mind
As the pandemic has affected consumer mobility, more people are online than ever before. There has never been a more fruitful opportunity for digital brand building.

Keep up-to-date with current events
Stay informed on the changing politics and regulations so as to keep your brand strategy relevant and newsworthy, keeping your audience engaged.

The Brand Cartel has taken current events into account when re-looking and adapting current and new brand strategies. For a dynamic team who can keep your strategy legal, relevant and newsworthy, don’t hesitate to get in touch.