8 things you need to do to promote your brand on Instagram

Looking for clever ways to use Instagram to market your business online? As a leading South African PR agency, we’ve discovered the best ways to use Instagram to your brand’s advantage:

  • Include an interesting bio that hooks followers and boosts traffic. 
  • Promote your products with creative, professional photos, and that capture your brand culture. 
  • Offer promotions. This is a really good idea for how social media marketing can drive sales. 
  • Share your followers tagged photos on your own profile. 
  • Respond to notifications and shout out to followers. 
  • Create a campaign around an actionable hashtag. Hashtags become memorable as they translate to other social media platforms and are vital for social media marketing. 
  • Make your advertising feel natural to users. Native-looking ads are most successful on Instagram.
  • Cool it on the posting. Time your posts well, because a big no-no is overposting. You want to peak the interest of your target audience, not make them wish you’d go away.


According to Instagram, 60% of people say they discover new products on the platform, and 20% of users visit a business profile every day. If most people are using Instagram, your business should be too. 


Make your brand shine online with expert social media marketing strategy from Brand Cartel. Get in touch with us today.