10 Jun 2019

Platform Priorities.

Selecting a platform that best suits your needs. The year is 2003, you are watching an episode of Arrested Development and the build-up of drama in a high tension scene means it’s time to take a break to show you targetless ads about insect repellant and juice concentrate. Not that the good old days didn’t have their charm but the mainstream use of traditional media like television or print to communicate a message about a [...]
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10 Jun 2019

Don’t just see the brand. Experience it!

Amplifying brands through an event In a world where everything is digital, social media appeals to most brands as the preferred way of connecting with their target audience. However, anyone with high experience in PR strategy will tell you that a brand truly comes to life in a tangible way through the use of events. The media are sent a barrage of messages and information every day which tends to end up stagnant. Events have [...]
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10 Jun 2019

Why your business needs a good CI.

The Importance of CI Manuals The purpose of corporate identity (CI) is to convey your brand’s motives, ideas, personality and objectives. It tells the market that you’re a business that means business with products or services that are here to stay. Consumer’s confidence in the quality and perceived stability of your brand are highly reliant on identifiable imagery and unique nuances that are specific to your business.   A company's CI needs to be well [...]
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06 Jun 2019

PROFESSIONAL PHOTOGRAPHER OR FAMILY FRIEND?

Capture this in your mind for a moment: You’ve asked your cousin, who happens to be a photography student, to help you frame the best moments of your best friend’s bachelorette party. The event was a huge success after weeks of planning and the bride-to-be cannot wait to see her pictures.   Sadly, your cost-effective camera solution has turned into a flashless fizzle. You have to be the one to deliver the news that your […]

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06 Jun 2019

Advantages of Having a Website For Your Business

Advantages of Having a Website For Your Business Whether you’re a freelancer or run your own business, building yourself a website in this ever-evolving online world is a must-have. Without a core online presence, it limits your customer's ability to dive deeper into your work, interact with your business or its products/services. There is a multitude of reasons to put effort into an online hub and we’re going to highlight a few of them below. [...]
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06 Jun 2019

The importance of Memes

What Do You Meme? If you haven’t seen a clever captioned image of Kermit the Frog sipping tea, or an ironically shocked looking Pikachu, you’ve probably been living under a rock.   Memes, according to Digitaltrends.com, are defined as “a cultural shorthand that, like all forms of communication, evolves with those who use it”. If you’re ever confused about memes you’ve never seen before, that’s partially the point. Memes are so incredibly popular not only [...]
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16 Apr 2019

Brand Cartel Expands to Port Elizabeth

After taking over Johannesburg and London, Brand Cartel is expanding its operations to Port Elizabeth. Much like any good mob squad, it’s all about the network and we’re continuing our aggressive expansion into new and unexplored territories. Since 2013, Brand Cartel has prided itself on being different from the rest, refusing to accept mediocrity and providing our clients with a no-BS and results-driven, through-the-line creative agency. Naturally, it’s time to increase our clientele and spread […]

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