Are advertisements more overwhelming than they are effective?

It’s survival of the quickest in the ever-changing digital world, and adverts are thriving like wildfire.

Facebook, tucked into Instagram feeds, embedded in free apps and even sent via email and SMS.

Over a decade ago, digital marketing experts in the US estimated that the average person sees over 4000 adverts a day – imagine that number now.

Is it possible that consumers are being overwhelmed and seeing too many adverts for them to be effective?

As a media agency, the Brand Cartel have found ways to adapt to changing technologies that allow for better targeting than traditional advertising. Advertisements need to be hard-hitting and relevant to the target demographic in order to remain effective without drowning consumers.

Speak to Brand Cartel for the best advice and media agency help on creating the perfect ad.