Whether you’re a freelancer or run your own business, building yourself a website in this ever-evolving online world is a must-have. Without a core online presence, it limits your customer’s ability to dive deeper into your work, interact with your business or its products/services. There is a multitude of reasons to put effort into an online hub and we’re going to highlight a few of them below.

First, let’s talk about money. Having a website is one of the most cost-effective ways of liaising directly with customers. If your products can be shipped, ordering online cuts the need for excess staff, store rent, tax and your utility bills. Even if you have a large-scale business, you can utilise your site as an internal forum for staff, eliminating the need for time-wasting meetings and high travel costs.

Customer Relations
There’s a reason so many companies utilise their online space for customer relations. In physical stores with staff members, it can be difficult to track how everyone interacts with clients. In the online space, however, it’s possible to monitor service delivery as all communication is captured and quantified, enabling business owners to find patterns, streamline processes and deliver concise responses to queries with a high quality of service.

A Space To Showcase Your Work
Showcasing your work isn’t industry specific. Anyone can benefit from utilising their online presence to host a portfolio that demonstrates your business’ abilities, insight into galleries, customer reviews and feedback forums. Here are two examples. One, Takealot assists shoppers in making purchasing decisions based on customer reviews and testimonials. Two, a photographer for hire would put their best work in a gallery to give visitors to the site a feel of his/her abilities.

Staying Current
Staying up to date on breaking news or the latest trend is made notably easier when you are able to update information, introduce new items and upload opinion pieces at the click of a button. If you’re fast enough, you can push ahead of the competition by keeping your finger on your industry’s pulse and getting to the scoop first or introducing a product/service to combat/capitalise on current issues.

If you’re interested in starting your own website or updating your current one, contact us.