Create live video like a pro for a marketing strategy that soars!

For a brand’s successful social media marketing strategy, live video is essential. Take it from us, a South-African marketing agency. Here’s how to get it right! 


Live video allows your brand to connect with people on a much deeper level and enables your brand to create loyalty and trust much faster. They’ll talk with you through live video in a different way than they will through email or recorded video. Your audience will show up for a live stream, because they can ask questions and hear your message in a more engaging way.


Since COVID-19, PR companies, marketing agencies and businesses have had to adapt to going on camera, even if it’s just Skype or Zoom, talking to a person or small group over video. This has been a good warm up for the next step: live video for Facebook and Instagram. Ask yourself three things before creating a value-driven live video as part of your marketing strategy:

  • What do they want to know?
  • What do they need to know that they don’t know that they need to ask?
  • What do they not need to know? PR companies and marketing agencies know a lot more about our subject than our audience does in most cases.


Make your audience feel extra special by putting viewer comments up on screen; it makes them have their moment in the spotlight. Ask if anyone is new, then give them a special shoutout!


If you’re wondering how to create killer live video content, Brand Cartel is here to help professionally navigate the media world for your brand’s online presence, so get in touch.