How we created a hand sanitizer brand from scratch and reached an ROI of 27 621.74% in one month

Using the power of influencer marketing during a global pandemic to bring the country a solution.

Just as personal hygiene was becoming a hot topic, we saw a gap in the suddenly empty pharmacy shelves. In a matter of weeks, we took a product from concept to creation and built an entire brand around it, onboarding some of South Africa’s greatest celebrities as brand ambassadors and executing a social investment campaign.

So how did we garner a PR value of 41 million for a brand new product?

We designed a can that would instill a sense of trust and stand out from competitors. It’s clean, professional and medical. We also got onto the shelves first.

We implemented a dynamite PR campaign and got OmniProtect onto radio and print. This skyrocketed our authenticity and trustworthiness.

We recruited some of South Africa’s most loved and trusted influencers and celebs into our influencer marketing, generating an authentic following with expansive exposure.

We ran an unbeatable social investment campaign called #SprayitForward, where our celebrities helped donate 4 tons of sanitizer to communities in need as well as educated their social audiences on proper hygiene protocol.

At The Brand Cartel, we know our stuff. We also know how to hit the ground running when it comes to adapting to ever-changing markets and environments. Has this got you excited? We’d love to hear from you. Get in touch now!