4 essential digital media requirements for boosting website traffic.

The Brand Cartel analysed over 1,5 million user journeys across 40 shopping centre websites to solve what the best digital structure for a shopping mall website would be.

With our sharp skills, we determined the exact needs of retail web searchers, establishing 4 essential guidelines for hosting the most discoverable and traffic-heavy shopping centre website:

Shopping centre directories must be easily accessible and rich in content. 96% of the websites had ‘store directory’ in the top 3 pages visited, highlighting that searchers are interested in what stores a shopping centre has.

Websites have to be mobile-friendly. Well over half of visitors (64,8% to be exact) accessed the sites on their cellphones, emphasising the need for digital media to adapt to mobile phone layouts.

Sales and specials can hook hook users if clearly advertised. A dominant proportion of visitors were value shoppers, hinting at the potential of driving visitors, both online and offline, if sales are clearly visible.

A centre’s website must have a Google Maps listing. Top suburbs contributing to web traffic were within a 5km radius of the respective centre.

Once Brand Cartel applied this unabating digital strategy to two of its retail property websites, the numbers exploded. For a super-regional centre, we attracted 12000 new visitors – a 104% increase. For one of our lower LSM malls, we generated 1600 new visitors, five times what they previously received. For both websites, Brand Cartel tripled the organic traffic, proving our SEO digital media strategy to be pure dynamite.

Chat to The Brand Cartel about your own website audits and deciphering the ultimate digital strategy for you to achieve the same explosive results.