How marketing companies are keeping shopping malls relevant in the age of online shopping.

Shopping apps vs the Experience Economy – Are shopping malls dead? How marketing companies are adapting.

Are shopping malls trundling towards their lonely demise in the new digital era?
In order to survive, marketing companies like us are asking, what can a real-life space offer that an app cannot?

The Answer: The Experience Economy

Smartphone cameras and popular apps such as Instagram have cultivated a desire and a platform to document experiences. If a shopping mall can offer an Instagram-worthy moment, then they will continue to drive visitors. This is how marketing companies are adapting to the playing field.
Create experience driven ads and creative marketing strategies with the help of Brand Cartel.