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Keeping current in the digital online space   Micro-interactions
 Micro-interactions are the functional, interactive details of a product. When they are well designed they enhance the overall user experience. Micro-interactions are created to surprise the user with tiny enticing moments that are inviting and stimulate a feeling of well being.   Every time you complete a small action on a website or app and there is a specific response to it, this is a micro-interaction.
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Must-have points to consider for your business’s logo Simplicity A Simple logo is one that people can recognize as soon as they see them. New brands often make the mistake of over-complicating their logos to share multiple aspects of their brand instead of just focusing on their core identity. The simplest logos are more often than not the ones that people remember the most. Think Mcdonalds, Nike, Adidas, Puma, Apple, or the new South African
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Brand Awareness and Social Responsibility   There is a fine line between sharing your brand’s beliefs/vision with your consumer base and being a sellout. I.e. if you don’t morally believe in the products you’re selling or the services you’re providing but push messaging out as if you do, it’s usually only a matter of time until the disingenuous disguise falls away and reveals a shallow core all about making a buck.   Understanding this point
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The recipe behind the lens   “The best way to describe photography is like baking the perfect cake.”- Khieren Trent Photography consists of and relies on a range of different factors that all influence one other in various ways, but when meshed together, they create something amazing. Ingredients include: Equipment – Aside from your camera’s main body, a clear, sharp lens is an imperative tool for any photographer’s arsenal. Picking the right lens typically takes
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And why it’s such a big deal for online marketing “Adwords” and “PPC” are terms that are often thrown around casually in the digital marketing space but what do they mean and why are they important? Google Adwords is a pay-per-click (PPC) advertising platform. The aim is to initially perform keyword research on the Adwords site i.e. find the most trending terms that are used when searching within your business’ industry. E.g. if you own
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1–  Augmented reality: Print has moved into a new sphere via the addition of augmented reality. AR is all about engaging experiences that bring a product to life, straight from a catalogue, print ad or really any kind of printed material. Smartphones and tablets work as windows that peer into additional content on a printed page. Common executions include 3D pop-up models that float above the page, 360 virtual tours that allow users to explore
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