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Nail the pitch and flip your hair while you do   PR is all about the pitch. Think of it like this- You’re a salesman who needs to sell a product to the public that no one particularly needs. How do you convince them to buy it? PR pitching is pretty much the same thing.   As PR professionals we are constantly tasked with making the impossible possible for clients. We need to take something
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Keeping current in the digital online space   Micro-interactions
 Micro-interactions are the functional, interactive details of a product. When they are well designed they enhance the overall user experience. Micro-interactions are created to surprise the user with tiny enticing moments that are inviting and stimulate a feeling of well being.   Every time you complete a small action on a website or app and there is a specific response to it, this is a micro-interaction.
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Must-have points to consider for your business’s logo Simplicity A Simple logo is one that people can recognize as soon as they see them. New brands often make the mistake of over-complicating their logos to share multiple aspects of their brand instead of just focusing on their core identity. The simplest logos are more often than not the ones that people remember the most. Think Mcdonalds, Nike, Adidas, Puma, Apple, or the new South African
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