HARNESSING CELEBRITY TALENT

LORNA MASEKO

THE FIRST WOMAN OF COLOUR TO REPRESENT AN INTERNATIONAL APPLIANCE BRAND

LORNA MASEKO

As a strategic partnership to expose relatively unknown international appliance brand Grundig to the local market in a relatable way, we put Lorna Maseko forward as their South African ambassador. Even more notably, Lorna is the first woman of colour to represent the brand.

Grundig is outfitting Lorna’s own private studio kitchen, where we shoot her cooking demos. She uses Grundig appliances to showcase how they assist in the life of a chef and homeowners. This is an ongoing ambassadorship with Grundig, which will progress over the next 12 months.

How we amplified the partnership
We played a crucial role in signing Lorna Maseko with Grundig, and negotiated the terms of the contract. We assist in art direction, content curation, production and videography. Plus, we art directed and produced the launch video, which appeared on Lorna’s Instagram page, with phenomenal engagement!

We inject killer content and video production, marketing strategy, strategic brand alignment, and social media targeting into this marketing campaign to make it the success that it is.

Through marketing campaigns in partnerships with our cartel of local celebrities, we have managed to create successful strategic business relationships with international brands.

Interested in celebrity endorsements to market your brand? Brand Cartel has the perfect celebrity to represent your brand, and align with your ethos! Get in touch with Brand Cartel today!

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