Digital brand building for luxury home rentals in Johannesburg
Houss Rentals needed to extend on their existing database, so we created an exciting, in-depth digital brand building campaign for them. Here’s what we’ve been up to…
Our marketing campaign for Houss Rentals’ included a competition, video content, static website content, on-page and off-page SEO blog articles, social media content, newsletters, and Youtube videos, with the overarching campaign: #MakeHOUSSYourHome.
Key personalities and influencers spearheaded the marketing campaign, and spoke to the various target markets seamlessly. The campaign also included digital advertising in terms of Google Adwords, Google search and display, and YouTube, to highlight Houss Rentals’ top affordable luxury home rentals in Gauteng.
The first step was creating a database through a competition, where people had to fill in a form to enter it. We piggybacked on the introduction of the POPI Act in July to welcome people to sign up to the competition, through a smart newsletter.
Our brand-building campaign for Houss Rentals is already seeing huge engagement on social platforms!
Looking for a digital marketing campaign to increase sales and attract new markets? Get in touch with Brand Cartel!