WE MADE LOCAL, INTERNATIONAL!
RICKY TYLER & LEVIS
We paired up an up-and-coming South African artist with an international clothing label
Local rising artist Ricky Tyler’s song featured in the international movie: Coming 2 America, starring Eddie Murphy. We jumped on the chance to work with international clothing label Levi’s, and paired them up with our rising star.
Our clever digital marketing minds put together a savvy marketing strategy that saw a relatively unknown artist get kudos from a leading international clothing brand, waving our South African flag high!
We organised a Levi’s sponsorship for Ricky’s music video, Everything, for R35 000. We also secured R30 000 worth of Levi’s clothes to wear for his music video and on his social platforms, for a six-month period.
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