2 tactics we used to get over R1 Million in PR value for an animal welfare project.

Thanda Inja is a community-based animal welfare hospital committed to taking veterinary care to the informal communities. Township pets are fierce protectors as well as loving companions, yet their lack of access to veterinary care means that their average lifespan is between 2 and 6 years, as estimated by an animal Clinic in Khayelitsha.

The Brand Cartel earned them over R1 Million in PR value and reached over 2 million people online, bolstering their brand awareness by earning them wide exposure. This use of strategic public relations generated support for Thanda Inja, consequently playing a part in making a difference in the lives of township animals and their human families.

Here are 2 PR must-do’s which we implemented in order to earn R1 Million in public relations value:

Build good relationships with the media.

Our PR team has nurtured their partnerships with prominent media outlets, positioning Brand Cartel as trustworthy and of top quality.

Understand your media partner’s platform and audience.

We demonstrate an attention to detail and quality work ethic by supplying our media partners with newsworthy and relevant content.

Applying this unbeatable PR strategy for Thanda Inja, Brand Cartel garnered print coverage in publications such as the Beeld, online coverage in woman&home and Netwerk 24 and broadcast coverage on SABC and Newzroom Afrika.

A furry friend is a loyal friend, full of boundless joy and affection. So when they’re in pain, we are, too. We are proud to contribute to the success of Thanda Inja with our strategic public relations. Get in touch with us to find out how we can do the same for you and your CSI initiatives.