Understanding your post covid audience and how to speak to them

How has the pandemic affected your brand’s audience?

It’s been over 4 months since the pandemic hit South Africa and put the country on lockdown. The question that brands need to ask now is, how has this impacted their audience?

The opinions of South Africans on the current circumstances can be divided into 3 groups:

  1. There are those who are sick of lockdown and are willing to go out despite the risk.
  2. Others still fear the virus, and rightfully so.
  3. And some recognise the importance of lockdown but are wondering about the greater consequences.

There are ways to adapt your messaging so as to not exclude either group. Speak positively about the future – your branding should inspire hope in order to not exclude either audience. You should also drive digital campaigns to help people feel happy at home, whether it’s for entertainment or engagement. No matter the opinion, everyone is still largely at home.

For a powerhouse marketing strategy for the post Covid era, speak to Brand Cartel.