That being the case, most large businesses do not use content management systems, alternatively, they’ll have a team dedicated to Web Development that designs and maintains the business’ website. Small organizations & individuals are more prone to choose a solution like WordPress that provides a basic web template and simplified editing tools.
We at the Brand Cartel start our web development process with intense research on not only our client but their competitors and the industry and their target market. We look at each website project as an opportunity to improve and supply our clients with not only a beautiful website but a functional website that will give their users relevant clear information with a clear point of contact to increase leads. We review the website sitemap, layout and strategy as well as the unique selling points, call to actions, messaging.
With the advancement of technology, people are looking at our brands to grow with it. Nowadays we can observe the impact that the digital age made on our communication, how we work and most importantly how we socialize. So, graphic design is not exempt to this change. Technology has played a big part in the creation of digital work accessible in many platforms; things such as presentations, signage, websites, logos etc. have come a long way since the birth of the digital revolution. The influence of creative visual design lies in its ability to communicate the intention of a brand in a way that translates a positive emotional response. It’s not sufficient for a business to do what they promise, they should also win the consumers’ hearts and minds and that’s how you get their loyalty at the same time. Achieving that power requires more than leasing an agency, it relies on building a design-focused business.
That’s where we come in, the Brand Cartel’s Creative Visual Design services have a unique approach to our design briefs. We’re always on trend by sourcing inspiration on sites such as Pinterest, Gaming, Behance and on Social Media. Staying strategic and on-trend, we put weird and wonderful twists in the work we produce. We play with our work and put our name to ever pieces of artwork we create which encompasses some of our core values.
When it comes to briefs we do not simply settle for bullet point submissions or two dimensional strategies and out looks. We do not simply think of another company as brick and mortar but instead, we know there are people here, there is personality, soul and purpose here. We are not a sausage machine and our clients are certainly not just another pieces of meat to be pushed through the grinder. We find out, research and sometimes even stalk our clients; (not in any creepy way), to accumulate as much client information and competitor information as possible, so we can put the best marketing, branding and design solutions together for our clients.
Briefs come in all shapes and sizes – some good, some bad, some comprehensive and some insubstantial. How we interpret, translate, expand on and refine the brief is the most important factor in crafting successful graphic design. Failure is guaranteed if we don’t follow it according to the client’s needs and wants. We’ve learnt to question and challenge a brief which gives us a chance of producing work that has conceptual depth and do its job with kick-ass originality carrying The Brand Cartel name and reputation proudly stamped on it.
That being the case, most large businesses do not use content management systems, alternatively, they’ll have a team dedicated to Web Development that designs and maintains the business’ website. Small organizations & individuals are more prone to choose a solution like WordPress that provides a basic web template and simplified editing tools. We at the Brand Cartel start our web development process with intense research on not only our client but their competitors and the industry and their target market. We look at each website project as an opportunity to improve and supply our clients with not only a beautiful website but a functional website that will give their users relevant clear information with a clear point of contact to increase leads. We review the website sitemap, layout and strategy as well as the unique selling points, call to actions, messaging.
We start with a strategy meeting where we will discuss our research on the business’ current website that we have audited, if there is a website currently, we look at the objectives of the website and from there we plan the user experience strategy to convey the clients objective of their product or service.
Once we have this information, we will begin with drawing a sitemap and layout where we can strategically plan the flow of the website as well as the pages and call to actions, this is usually done by a group of designers, the SEO google analyst, account manager and the head of the website department that will decide on the strategy and layout.
Once the layout and sitemap are completed, the team gets together to brainstorm about the language, unique selling points and call to actions for the client’s website. From there our concepts and the client’s language will be sent to our copyrighting department who then come up with the necessary copy we will need for the website. The next step is the designer starting the website wireframe and creating mock layout that will be sent for approval before we start the development of the client’s websites.
We build our websites on the WordPress platform but we are not limited to this platform as we do have a programmer that will assist with bigger projects. Website maintenance is also a service we do offer and comes highly recommended. Once we have a brief on the website development. We start by looking if the website is giving enough information about the business and more importantly the correct information about their service or product that could potentially lead to sales or more product knowledge. We want to ensure that the unique selling points are clear and noticeable.
We start with auditing the client website for:
- Call to actions, that will catch the users attention
- Clear information on the company and product/service.
- Ensuring that the website’s flow and pages are strategically placed out, for example; Homepage > service product > point of contact
- That the imagery is updated and speaking to the copy on the website as well as fit the relevant target market that they are trying to reach.
- That the website has no dead-ends and that the user is able to move through the website with the call to actions, links and the relevant hyperlinks as well as the website menu.
- We need to ensure that the layout of the website is neat and easy to navigate. Communicating to why a user should use the client’s product/service, and how the user will benefit from using them.
- That there is enough content on the website to rank well for SEO and our google products.
- Maintaining the language throughout the website and creating an exciting and interesting platform while educating the user on their product/service.
The future of web development as we see it is; since mobile devices and apps are now fully integrated into our daily lives, most websites have been seeing an increase in mobile users. This new content consumption model has spurred the proliferation of either responsive websites or standalone mobile versions.
The next step for the web, in general, will be adopting the interaction and UX patterns from apps. The transitions and animations when navigating between the pages will resemble the ones found in apps mostly. Aesthetically, there will be a lot of convergence too, where decorative elements will be replaced by functional UI controls. It is already happening as we speak.
In addition, websites will become more suitable to interact with hardware like cameras, fingerprint scanners, VR headsets etc. The web experience will be consistent, but situation specific and context-driven – the features, content, and overall interaction will depend on a device where the site is launched and what the user is trying to accomplish.So you want to align your brand with the future of website development with the Brand Cartel.