We created a powerful marketing strategy for the launch of Ibottit’s rewards app that did so well it crashed their website with the mass influx of sign-ups as the post went live!
Ibottit is a rewards app that rewards you for shopping for every receipt you upload with points that convert into instant digital vouchers. The list of partnership stores is endless, and includes the likes of Sorbet, Woolworths, Nandos, Telkom, Uber, and Vodacom.
Our talented team conceptualised the strategy, art directed, produced and edited the images and video content. Our strategic alignment with the celebrity and the way in which we produced the content got these incredible results.
Simoné’s Instagram stories for the campaign got over 33 000 views – a phenomenal outcome in just 24 hours. The campaign has reached over 110 000 profiles as well, which is a fantastic reach considering her following of 197 000.
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