Our Freddy campaign increased online and in-stores sales by 900% in less than three months!
Our digital marketing strategy team took a critical look at Freddy’s international marketing model and applied it to the South African market. We found a lack of resonating digital content to the ready-consumer base in South Africa, and restructured this to target our hungry audience of regular, urban women.
To create a target market, we needed plus-size models to feature in the digital content and marketing campaign.
We devised a marketing campaign around the primary USPs of the product offering, all consolidated into one strong core message and imagery: #AfterFreddy.
The concept? The simple after-effect of wearing a pair of Freddy jeans. The marketing campaign did so well that online and in-store sales increased by 900% in three short months!
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