COL’CACCHIO – SERVING MORE THAN JUST PIZZA
COL’CACCHIO – SERVING MORE THAN JUST PIZZA – Overview In November 2024, Col’Cacchio turned up the heat with the launch of its bold new summer menu—signalling the start of a new chapter for the beloved Italian-inspired restaurant chain. Backed by a powerhouse culinary team including new CEO Etienne Pieterse, co-founder Kinga Baranowska, and chef Isla […]
FOREVER NEW X NATASHA JOUBERT – A PR-DRIVEN LOVE STORY IN WHITE
FOREVER NEW X NATASHA JOUBERT – A PR-DRIVEN LOVE STORY IN WHITE – Forever New & Natasha Joubert conceptualised a seven-piece “in white” collection and tasked Brand Cartel in securing positive third party validation through a solid PR-comms strategy. Overview In March 2025, Forever New South Africa made headlines with the launch of its first-ever […]
MENLYN PARK X GQ COVER FEATURE – WHERE MEDIA BUYING MEETS PR INTEGRITY
MENLYN PARK X GQ COVER FEATURE – WHERE MEDIA BUYING MEETS PR INTEGRITY – In an age of oversaturated media, the collaboration between Menlyn Park Shopping Centre and GQ South Africa proves that the sweet spot lies at the intersection of paid visibility and earned credibility. To elevate Menlyn Park’s fashion-forward positioning, we orchestrated a […]
REAL HOUSEWIVES, REAL RESULTS: CENTURY HOMESHOW 2024
REAL HOUSEWIVES, REAL RESULTS: CENTURY HOMESHOW 2024 – Campaign Overview: Century Property Developments hosted the HomeShow in 2024 by engaging a consortium of architects, interior designers, and landscapers to construct six separate mansions from scratch at the award-winning Helderfontein Residential Estate in Dainfern. The HomeShow was used as an opportunity to showcase the latest in […]
CREATIVE PARTNERSHIPS TO ACHIEVE SUCCESS – R2-MILLION WORTH OF PR GENERATED IN 2-WEEKS
CREATIVE PARTNERSHIPS TO ACHIEVE SUCCESS – R2-MILLION WORTH OF PR GENERATED IN 2-WEEKS – 2023 Festive PR Campaign: Put A Little Hendricks’ in Your Holidays – Campaign Overview:In 2023, we set out to localise Hendrick’s Gin’s global campaign, “Put a Little Hendrick’s in your Holidays.” The campaign aimed to make Hendrick’s Gin cucumber cocktails the […]
DISRUPTING TO ACHIEVE SUCCESS – R16-MILLION WORTH OF PR GENERATED IN 4-WEEKS
DISRUPTING TO ACHIEVE SUCCESS – R16-MILLION WORTH OF PR GENERATED IN 4-WEEKS – Campaign Overview: Monkey Shoulder, a brand celebrated for its unconventional and playful approach, launched a PR campaign to disrupt the traditional whisky category. This campaign was designed not just to promote their whisky as the ideal choice for mixing but also to […]
RICKY TYLER & LEVIS – WE MADE LOCAL, INTERNATIONAL!
WE MADE LOCAL, INTERNATIONAL! – RICKY TYLER & LEVIS – We paired up an up-and-coming South African artist with an international clothing label Local rising artist Ricky Tyler’s song featured in the international movie: Coming 2 America, starring Eddie Murphy. We jumped on the chance to work with international clothing label Levi’s, and paired them up with our […]
BRYANSTON SHOPPING CENTRE – GET OVER 7 MILLION IMPRESSIONS USING CLEVER DIGITAL ADVERTISING
GET OVER 7 MILLION IMPRESSIONS USING CLEVER DIGITAL ADVERTISING – BRYANSTON SHOPPING CENTRE – Bryanston Shopping Centre had a strong offline presence and community stronghold, but the traffic to their website was minimal. The centre needed to enter the digital age and target both new and old consumers through this medium, by creating a campaign to build online awareness, and drive traffic to […]
BRYANSTON SHOPPING CENTRE – A NEW ICON
A NEW ICON – BRYANSTON SHOPPING CENTRE – Bryanston Shopping Centre needed a new icon. The once-bland tower acted solely as a cellphone tower, and since the centre was already undergoing a new look, this was the perfect opportunity to reveal it. The Tower consisted of four panels, positioned in a prime location, on top […]
MAPONYA MALL – WE’RE SO HUNGRY FOR AWESOME CAMPAIGNS, THEY BREAK WORLD RECORDS!
WE’RE SO HUNGRY FOR AWESOME CAMPAIGNS, THEY BREAK WORLD RECORDS! – MAPONYA MALL – Maponya Mall approached us to attract new audiences to the mall and be recognised as a world-class activations venue. We gave a nod to the challenge, and went above and beyond it, by creating a campaign that not only made the […]