RICKY TYLER & LEVIS – WE MADE LOCAL, INTERNATIONAL! 

WE MADE LOCAL, INTERNATIONAL!  – RICKY TYLER & LEVIS – We paired up an up-and-coming South African artist with an international clothing label Local rising artist Ricky Tyler’s song featured in the international movie: Coming 2 America, starring Eddie Murphy. We jumped on the chance to work with international clothing label Levi’s, and paired them up with our […]

BRYANSTON SHOPPING CENTRE – GET OVER 7 MILLION IMPRESSIONS USING CLEVER DIGITAL ADVERTISING

GET OVER 7 MILLION IMPRESSIONS USING CLEVER DIGITAL ADVERTISING – BRYANSTON SHOPPING CENTRE – Bryanston Shopping Centre had a strong offline presence and community stronghold, but the traffic to their website was minimal. The centre needed to enter the digital age and target both new and old consumers through this medium, by creating a campaign to build online awareness, and drive traffic to […]

BRYANSTON SHOPPING CENTRE – A NEW ICON

A NEW ICON – BRYANSTON SHOPPING CENTRE – Bryanston Shopping Centre needed a new icon. The once-bland tower acted solely as a cellphone tower, and since the centre was already undergoing a new look, this was the perfect opportunity to reveal it. The Tower consisted of four panels, positioned in a prime location, on top […]

HORIZON SHOPPING CENTRE – REBRANDING TO AMPLIFY A SHOPPING CENTRE’S LOOK AND FEEL

REBRANDING TO AMPLIFY A SHOPPING CENTRE’S LOOK AND FEEL – HORIZON SHOPPING CENTRE – Former Horizon Village needed a serious makeover. To get the centre standing out in a more modern and recognisable way, and enticing people to shop there, we conceptualized the rebranding to create a new look and feel for the shopping centre.  Here’s what we did:  The name was changed […]

KYALAMI CORNER – USING EMOTIVE CAMPAIGNS TO CHANGE PERCEPTIONS

USING EMOTIVE CAMPAIGNS TO CHANGE PERCEPTIONS – KYALAMI CORNER – When Kyalami Corner was built in the affluent equestrian suburb, not everyone in the community was initially excited at the prospect. Here’s how we reigned them in… We knew the way to the community’s heart was to create an emotive campaign about what they loved most – horses. Enter the […]

CRUISES INTERNATIONAL – REACHING UNTAPPED MARKETS BY ONBOARDING THE PERFECT CELEBRITY

REACHING UNTAPPED MARKETS BY ONBOARDING THE PERFECT CELEBRITY – CRUISES INTERNATIONAL – When Cruises International needed a marketing strategy to grab the attention of an untapped South African market, we knew how to get them to #ChooseToCruise Brand Cartel’s public relations and creative team devised a successful marketing strategy, using local star Lorna Maseko at the helm to attract new market coverage, […]

REDEFINE PROPERTIES – ONSITE TO ONLINE

ONSITE TO ONLINE – REDEFINE PROPERTIES – We took over the digital marketing for 10 different shopping malls under Redefine Properties, with clever use of brand building to personify each space.   Until we descended upon Redefine’s mall conglomerate, the group ordinarily didn’t allow agencies to work on more than one mall at a time, because each mall had […]

VIRGIN ACTIVE RED – EXCEEDING SALES TARGETS IS IN THE CLICKS

EXCEEDING SALES TARGETS IS IN THE CLICKS – VIRGIN ACTIVE RED – When Brand Cartel took over the digital marketing strategy for Virgin Active Red, we brought in some serious leads through our Google Adwords campaign. Through clever targeting and spend distribution, we increased Virgin Active Red’s reach and traffic to their website, which had a profoundly positive effect on their overall […]

SMILE TELECOMS – TAKING DIGITAL TO AFRICA

TAKING DIGITAL TO AFRICA – SMILE TELECOMS – As a full-service digital agency, we understand everything digital; but how does that translate through the lens of language and culture?  The answer is quite simple! Here are our four tips on how we managed the Smile Telecoms brand in Nigeria, Uganda and Tanzania: Researching and understanding different markets before […]