HORIZON SHOPPING CENTRE – REBRANDING TO AMPLIFY A SHOPPING CENTRE’S LOOK AND FEEL
REBRANDING TO AMPLIFY A SHOPPING CENTRE’S LOOK AND FEEL – HORIZON SHOPPING CENTRE – Former Horizon Village needed a serious makeover. To get the centre standing out in a more modern and recognisable way, and enticing people to shop there, we conceptualized the rebranding to create a new look and feel for the shopping centre. Here’s what we did: The name was changed […]
KYALAMI CORNER – USING EMOTIVE CAMPAIGNS TO CHANGE PERCEPTIONS
USING EMOTIVE CAMPAIGNS TO CHANGE PERCEPTIONS – KYALAMI CORNER – When Kyalami Corner was built in the affluent equestrian suburb, not everyone in the community was initially excited at the prospect. Here’s how we reigned them in… We knew the way to the community’s heart was to create an emotive campaign about what they loved most – horses. Enter the […]
CRUISES INTERNATIONAL – REACHING UNTAPPED MARKETS BY ONBOARDING THE PERFECT CELEBRITY
REACHING UNTAPPED MARKETS BY ONBOARDING THE PERFECT CELEBRITY – CRUISES INTERNATIONAL – When Cruises International needed a marketing strategy to grab the attention of an untapped South African market, we knew how to get them to #ChooseToCruise Brand Cartel’s public relations and creative team devised a successful marketing strategy, using local star Lorna Maseko at the helm to attract new market coverage, […]
REDEFINE PROPERTIES – ONSITE TO ONLINE
ONSITE TO ONLINE – REDEFINE PROPERTIES – We took over the digital marketing for 10 different shopping malls under Redefine Properties, with clever use of brand building to personify each space. Until we descended upon Redefine’s mall conglomerate, the group ordinarily didn’t allow agencies to work on more than one mall at a time, because each mall had […]
VIRGIN ACTIVE RED – EXCEEDING SALES TARGETS IS IN THE CLICKS
EXCEEDING SALES TARGETS IS IN THE CLICKS – VIRGIN ACTIVE RED – When Brand Cartel took over the digital marketing strategy for Virgin Active Red, we brought in some serious leads through our Google Adwords campaign. Through clever targeting and spend distribution, we increased Virgin Active Red’s reach and traffic to their website, which had a profoundly positive effect on their overall […]
SMILE TELECOMS – TAKING DIGITAL TO AFRICA
TAKING DIGITAL TO AFRICA – SMILE TELECOMS – As a full-service digital agency, we understand everything digital; but how does that translate through the lens of language and culture? The answer is quite simple! Here are our four tips on how we managed the Smile Telecoms brand in Nigeria, Uganda and Tanzania: Researching and understanding different markets before […]
HOUSS RENTALS – DIGITAL BRAND BUILDING FOR LUXURY HOME RENTALS IN JHB
DIGITAL BRAND BUILDING FOR LUXURY HOME RENTALS IN JHB – HOUSS RENTALS – Houss Rentals needed to extend on their existing database, so we created an exciting, in-depth digital brand building campaign for them. Here’s what we’ve been up to… Our marketing campaign for Houss Rentals’ included a competition, video content, static website content, on-page […]
AMANDA AND SIYA – WE BUILT A NUMBER-ONE FMCG SELLER
WE BUILT A NUMBER-ONE FMCG SELLER – AMANDA AND SIYA – When COVID-19 turned the global economy on its head, we used our expertise in marketing and saw a golden opportunity, and sold 3 million units of OmniProtect Aerosol Hand Sanitizer in the first six months. We created OmniProtect, with our client aerosol company Omnisol. South Africa needed sanitizer (and […]
TELKOM ONE – TELKOM ONE’S APP LAUNCH
TELKOM ONE’S APP LAUNCH – TELKOM ONE – We created a video campaign for TelkomOne’s app launch, through a strategic partnership with Buhle Samuels, that got 60 000 views in just 11 minutes. The app launch was extremely successful! Our creative content and video production, performance excellence, and art direction from concept to final execution […]
CAT WATCHES – FACEBOOK PAGE GROWTH 5 829 LIKES
FACEBOOK PAGE GROWTH 5 829 LIKES – CAT WATCHES – Who says you can’t increase sales on a conservative budget? Here’s how we used social media and a simple marketing campaign to boost online and in-store sales for CAT Watches. As a direct result of The Brand Cartel efforts, CAT Watch’s Facebook page grew by […]